House of e.l.f.Pop-up at TOR86

For one evening, TOR86 on Berlin’s Torstraße became the House of e.l.f.: product walls, an orange stage wall in the brand’s look and a room full of guests filming almost every moment on their phones. On behalf of the agency BOLD, we supplied the sound and lighting and looked after the evening with our technicians on site.

The line-up featured a live band and two DJs. We mixed the band and set up a Pioneer DJ rig for the DJs right in front of the product shelf. The lighting put the stage and the brand wall in the spotlight – important on a night when so many guests were filming. That let the e.l.f. team focus entirely on their guests.