Armani I WILLLaunch at AchtBerlin

In September 2026, Armani beauty presented the new fragrance I WILL in Berlin – with Jonathan Bailey, the face of the campaign, as host. Around 200 invited guests from film, fashion and sports came to AchtBerlin: to Red Carpet, panel talks and a dinner. On behalf of LIGANOVA, we were responsible for the lighting, sound and DJ equipment. We illuminated the press wall with an Elation KL Panel XL: soft, uniform light that made guests and the logo look great in every photo.

A second panel created a warm „Golden Hour“ effect in the room, in keeping with the fragrance’s color palette. Ten Chauvet EVE P-140s on stands set the exhibits and architecture on display. For the speeches, the sound was provided by a Coda Audio PA with monitoring, and in the evening a DJ played on a Pioneer DJM-A9 and CDJ-3000.

An evening in warm light, where the equipment remained in the background and the scent was the focus.